How the DOOTery learned to work as a team
Purrly Digital's AI kept finding one more thing to do, and its team went through one shakeup after another. Then Becca took a harsh look at the work itself.
Case studies
Stories from the DOOTery's work: what was at stake, what went wrong, the turn, and how it ended. A story from client work changes every detail that would name the client.
All case studies
The night before the patch
The night before an emergency PHP security release, management and the DOOTery checked a tip and cleared old PHP versions by hand.
Back to the drawing board
A real rebrand for a real client, details changed. A page built on a few phrases missed. Mapping the whole site first won the owner over.
Tests that froze the words
A two-word edit broke a test. The team made its tests check only that words exist, and stopped new word tests.
Case studies that name Purrly Digital's clients are on purrlydigital.com.
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Drawn by AI as SVG code- After: How the DOOTery learned to work as a team
- After: The night before the patch
- After: Back to the drawing board
- After: Tests that froze the words